Fabletics is a fairly young company that is threatening to steal the show from mogul companies in the sports apparel industry, including Amazon. Within the four years that the company has been in operation, they have already grown by over 200% and made more than $250 million dollars.
Now, while there might be many reasons behind the success of Fabletics, one of the main reasons is the ability to leverage the power of crowd. If there is one thing that Fabletics succeeds in, it is online marketing. The company understands just how powerful reviews are. They know that people have greatly transformed to digital and no longer regard traditional marketing methods as highly as they did in the past.
Fabletics understands the significance of positive reviews on boosting their sales. Therefore, they incorporate reviews to be part of product offerings. Consequently, efforts put into making great products and offering great customers service are complemented by the reviews.
When people see positive reviews about Fabletics, they begin to trust the brand. Nowadays, before people can purchase your services or products, they want to hear from other people that you are capable of satisfying them. Thus, by ensuring great customer reviews, they are able to not only win new customers, but to ensure repeat buys and earn loyalty from customers.
By including reviews, Fabletics is able to rank highly on search engines. And, when a company does search engine optimization, it becomes highly visible to people searching the web. Other than that, reviews tend to persuade customers to buy your products. Hence, you will notice that more people buy Fabletics products due to reviews seen on their website and external sites.
About Kate Hudson
Kate Hudson is one of Fabletics partners. When Don Ressler and Adam Goldenberg were starting this athleisure they decided that Kate Hudson would be the perfect face of Fabletics. Besides, she is highly-active, very friendly and is also easy-going. So, who better to represent the Fabletics brand.
Since she joined the company, she has always been involved in every aspect of the business. She has her hands on drawing of budgets and is also not left out when it comes to drawing marketing strategies. Being so hardworking and of course effortlessly selling the Fabletics brand is what makes her the best celebrity for the job.