With an annual growing rate of close to 200% one can say that Ryan Emmons, found of Waiakea eco-friendly water, has something to be excited about. He has become one of the youngest entrepreneurs when it comes to bottled water companies.
When Ryan started his quest for eco-friendly bottled water he was well aware that he was coming into an industry where he would have a hard time because he was young. He noticed that entrepreneurs that were in bottled water companies were people that were 50 years old and up. Since Ryan was under the age of 30 he knew that it would be a journey to get people to take interest in the Waiakea Hawaiian volcanic water that he was bringing to the Forefront. The thing that made him a success was the sheer novelty of the brand.
Ryan may have realized early on that it would be difficult to actually get anyone to take interest in his brand of eco-friendly water if it’s simply looked like everything else that was out there. Ryan came to the conclusion that he had to have some type of approach to bottled water that looked different from everything else that was out there. This would be what led him to reach down deep and come up with a marketing strategy that was different from what the older entrepreneurs for bottled water we’re doing.
Ryan put himself in a place where he could attract the attention of other young millennials that were fed up with the bottled water that all looked the same.
By taking a chance and doing something innovative Ryan proved that he had a lock on an industry that was otherwise growing stagnant. The growth of this water is no coincidence. It all has to do with the CEO and the way that he has reached out to consumers through the Internet and all the various social media.
Ryan Emmons was smart and creating a bottled water brand that would stand out from the competition. He put Waiakea water on the map with consumers that wanted to see change.